VIP Program Development and Brand Creation Masterclass
How to take modernise your brand and engage with your VIPs
2 days x 2.5 hours - 28th & 29th May
About the Course
Take a step into the most current, modern, and advanced approaches to VIP program development and VIP brand creation.
This new VIP training program will outline and help you, as the operator, to understand the intricate details of building out your VIP segments, understanding the impact of technology such as AI and how it helps VIP programs to get ahead, player behaviours and personalisation, establishing yourself as a VIP-centric brand and ultimately, preparing yourselves to manage your most valuable players, VIPs.
Who is this course for? - Igaming Operators, Land based Operators, Start ups. regulators
Role function ideas: Marketing Managers, VIP programme Managers, Loyalty scheme managers, Customer experience managers, General managers, Finance managers, customer acquisition and retention specialists CEO, CFO,CMO
Course Content
CPD Accredited Course
Course Schedule
Day 1, Module 1 - Introduction - Introduction to Customer Acquisition, Retention and VIP Management
Day 1, Module 2 - Definitions and Insights
Day 1, Module 3 - VIP Programs
Day 1, Module 4 - VIP Brand Creation
Day 1, Module 5 - Turnkey Solutions versus In-House
Day 2, Module 6 - Segmentation
Day 2, Module 7 - Managing VIP Players
Day 2, Module 8 - Early Detection and Pre-VIP
Day 2, Module 10 - Early Detection and Artificial Intelligence (AI)
Day 2, Module 11 - Launching a VIP Program
What Is Included?
- Onboarding welcome pack containing: A pre-course questionnaire (to understand your expectations), The latest course syllabus, Joining instructions and The pre-course material
- Full comprehensive live and interactive course
- Opportunity to network and interact with your peers
- Question and answers opportunity after each module
- Course materials
- Certificate of Course Completion
- Post course feedback
- Free post course private 45 minute 1-on-1 follow up session with the coach
- CPD Accreditation Certificate
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