1 hour sample workshop 1 hour sample workshop of the full course. This sample workshop will explore;
- Casino Marketing & How it differs from regular retail marketing and how land-based differs from online casino marketing
- a. Focused on the experience and profitability all at the same time. Two concepts that are seemingly opposed to each other. How do you balance the two?
- b. How we use a B2B tool of the marketing funnel to determine the goals of our marketing programs.
- c. The casino marketer’s toolbox (which is a general way to talk about all of the tools we use to create awareness, intent to visit, and ultimately actual brick and mortar visits)
Who is this workshop for? - Land based Operators
Role function ideas: Marketing Managers, Heads of Marketing, CMO, Finance Managers, Player experience managers, Gaming managers, General managers