Land Based Casino Marketing

1 hour sample workshop 1 hour sample workshop of the full course. This sample workshop will explore;

• Casino Marketing & How it differs from regular retail marketing and how land-based differs from online casino marketing
• a.       Focused on the experience and profitability all at the same time. Two concepts that are seemingly opposed to each other. How do you balance the two?
• b.       How we use a B2B tool of the marketing funnel to determine the goals of our marketing programs.
• c.       The casino marketer’s toolbox (which is a general way to talk about all of the tools we use to create awareness, intent to visit, and ultimately actual brick and mortar visits)

Who is this workshop for?  - Land based Operators

Role function ideas: Marketing Managers, Heads of Marketing, CMO, Finance Managers, Player experience managers, Gaming managers, General managers

‍

‍