Land based Casino Marketing: Selecting the best toolkit

2 days x 3 hours - 1st & 2nd December

Starts on:
December 1, 2021
Live online course
Multiple Resources
Communicate with your peers
Andrei Frimescu
€ 599.00 EUR
Request course programme
Downloadable Files: 

About the Course

Imagine you’re an F1 pilot and you are leading the race by a large difference. Suddenly, the Safety Car comes on the track, all cars are again very close to one another and on top of everything rain starts, and you lost communication with your team. Looks bad, but not as bad as the casino industry looks now because of the pandemic.

Everything has changed and nobody is certain of exactly what to do next, but we can still win this race and marketing must be the answer! As a Casino Marketing Manager, you have to lead the change, assess the situation, imagine solutions, plan creatively and execute efficiently… And agree that in the end, the casino CEO will take all the credit

Course goal: To lead the change and adapt your casino marketing to the new normal

Who is this course for? - Land based Operators

Role function ideas: Marketing Managers, Heads of Marketing, CMO, Finance Managers, Player experience managers, Gaming managers, General managers

Course Content

CPD Accredited Course

Course Schedule

Module 1 - Self-discovery: Who are we as a business? 50 min + Q & A

Module 2 - Self-discovery: who are our players? 50 min + Q & A

Module 3 - Reviewing our assets in our armory 50 min + Q & A

Module 4 - Understanding what our key role is within the business and demonstrate ROI

Module 5 - Using, developing, and creating the right tool kit to get the job done.

Module 6 - “Building” a future proof casino marketing manager

What Is Included?

  • Onboarding welcome pack containing: A pre-course questionnaire (to understand your expectations), The latest course syllabus, Joining instructions and The pre-course material
  • Full comprehensive live and interactive course
  • Opportunity to network and interact with your peers
  • Question and answers opportunity after each module
  • Course materials
  • Certificate of Course Completion
  • Post course feedback
  • Free post course private 20 minute 1-on-1 follow up session with the coach
  • CPD Accreditation Certificate
  • Attendees of this course will also get a copy of Andrei's latest book:"Casino Marketing Inspired by The Beatles"