2 days x 3 hours - 1st & 2nd December
Imagine you’re an F1 pilot and you are leading the race by a large difference. Suddenly, the Safety Car comes on the track, all cars are again very close to one another and on top of everything rain starts, and you lost communication with your team. Looks bad, but not as bad as the casino industry looks now because of the pandemic.
Everything has changed and nobody is certain of exactly what to do next, but we can still win this race and marketing must be the answer! As a Casino Marketing Manager, you have to lead the change, assess the situation, imagine solutions, plan creatively and execute efficiently… And agree that in the end, the casino CEO will take all the credit
Course goal: To lead the change and adapt your casino marketing to the new normal
Who is this course for? - Land based Operators
Role function ideas: Marketing Managers, Heads of Marketing, CMO, Finance Managers, Player experience managers, Gaming managers, General managers
CPD Accredited Course
Module 1 - Self-discovery: Who are we as a business? 50 min + Q & A
Module 2 - Self-discovery: who are our players? 50 min + Q & A
Module 3 - Reviewing our assets in our armory 50 min + Q & A
Module 4 - Understanding what our key role is within the business and demonstrate ROI
Module 5 - Using, developing, and creating the right tool kit to get the job done.
Module 6 - “Building” a future proof casino marketing manager