Free Workshop - Beyond the Stream: Building Creator Partnerships That Actually Perform

‍The Creator Reality Check How creators fit into the modern operator marketing mix and where teams are struggling

Challenge 1: Finding the Right Creators Audience fit, credibility, geography, platform, brand alignment and spotting inflated influence

Challenge 2: Views Don't Equal Players Moving beyond followers, impressions and views toward meaningful acquisition and player value

Challenge 3: Control vs Authenticity Giving creators freedom while protecting the operator's brand, messaging and reputation

Challenge 4: Compliance & Responsible Marketing Managing disclosures, claims, audience considerations, gambling messaging and creator behaviour

Build Your Creator Partnership Scorecard Interactive exercise: participants create a framework for evaluating current/future creators