Meet Your Coaches.

Moshe Davidovich

iGaming Course Coach
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A seasoned gaming industry executive with over 20 years of experience in senior leadership roles at major iGaming and social companies.

Steven Armstrong

AML Course Professor
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Steven began his career in the financial sector with Coutts Bank and went on to hold roles at Allied Irish Bank, Rabobank, and Bank of Ireland First Currency Services. At Bank of Ireland, he transitioned into risk and compliance while completing an International Compliance Diploma in Risk, AML, and Compliance. Rising to Deputy MLRO, Steven oversaw risk, compliance, and AML for the banknote division and built strong working relationships with major regulatory bodies, including the Bank of England, the European Central Bank, and the Federal Reserve Bank.

Scott Rowan

AI in Gaming & Betting Course Director
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Scott specialises in crafting innovative, data-driven sportsbook strategies that optimise every aspect of your sportsbook, including marketing, CRM, VIP management, regulatory compliance, player behaviour patterns, and decision-making by addressing the impact of cognitive biases.

Kyle Lawson

Sports Book Management
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Kyle is a sportsbook manager and business analyst with years of experience across iGaming, trading, and sportsbook operations.

Shanta Segabon

Shanta Segabon
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A seasoned, ambitious marketing leader with a 15-year record of achievement developing and implementing strategic CRM initiatives in ever-changing, dynamic digital environments.

Elaine Gardiner-Ruddock

Affiliate management Academy Course Director
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A seasoned igaming Affiliate Marketing professional

Gali Hartuv

VIP & Loyalty Engagement management Course Director
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I have over 12 years of experience in leading customer operations, high-value customer engagement programs, performance analytics, and bottom-line optimisation

Dr Melissa McEllhatton

Responsible Gaming & Player Protection
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Mel McElhatton is a psychotherapist and social worker, with over 7 years of experience working directly with people experiencing addictions

Itsik Akiva

IGaming Course Coach
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Itsik was featured as one of “ 25 People to Watch for 2020 ” by Global Gaming Business Magazine. He is passionate about passing on his knowledge and global gaming experience to operators, regulators, and suppliers around the world.

Arjan Korstjens

Coach
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Arjan Korstjens is a consultant, speaker and trainer in the international Casino industry.

Lucien Wijsman

Coach
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A veteran Casino Operator, Adviser, Marketing Expert and Edutainer with over 30 years of experience.

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