Scott Rowan

Scott specialises in crafting innovative, data-driven sportsbook strategies that optimise every aspect of your sportsbook, including marketing, CRM, VIP management, regulatory compliance, player behaviour patterns, and decision-making by addressing the impact of cognitive biases. As the founder of Bet Data Consultants, Scott brings over 15 years of hands-on experience implementing actionable strategies that deliver measurable success for sportsbooks worldwide.

What sets Scott’s approach apart is the integration of cutting-edge behavioural science and a deep understanding of the predictive processing model—how our brains function and make decisions. By combining this with real-world, results-oriented practices, Scott uncovers hidden inefficiencies, align teams with data-backed solutions, and help sportsbooks achieve sustainable growth, improve player engagement, and enhance profitability.

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