AI can predict what players do — but only humans can understand why they do it.

This two-day masterclass separates hype from reality, showing how to use AI intelligently across iGaming — in trading, CRM, marketing, product, and Responsible Gambling — without losing empathy, ethics, or creative control.

Participants will learn what AI really is (and isn’t), how it thinks, and how it learns from data. You’ll explore where automation adds value — and where it quietly breaks trust or emotion.

Through real iGaming examples and neuroscience-backed insights, this course teaches how to build AI systems that serve human intelligence, not replace it.

The goal: to give your team practical clarity, emotional intelligence, and a competitive edge in an

industry where automation is everywhere — but understanding is rare

Why Take This Course

By the end of this masterclass, participants will:

Clearly understand what AI and is not — in plain, practical language.

Know where AI belongs in iGaming — and where it doesn’t.

Learn how to combine prediction (AI) with perception (human judgment).

Use data ethically — with fairness, transparency, and emotional safety.

Design hybrid human–machine systems that improve performance and trust.

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Who is this session for?

Land Based & Online Gaming Companies & Regulators

Operators, Suppliers, Affiliates

CEO, CFO, CRO, CMO, Directors, Heads of Departments