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1 hour sample workshop of the full course with Dr Mel McElhatton.
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Overview of CRM, Key Objectives of CRM, CRM Software and Tools
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The biggest challenge casino marketers face today is not from nearby casinos but from all of the ways a customer can find entertainment and more specifically gambling entertainment.
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Whether you're responsible for growth, marketing, operations, or overall business performance, this session will provide a strategic perspective on how to maximise the value of your affiliate programme while reducing unnecessary risk.
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16th & 17th November 2026 Responsible Gaming, Suicide Prevention & Ethical Advertising Masterclass
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Overview of CRM, Key Objectives of CRM, CRM Software and Tools

Using real-world scenarios and interactive exercises, participants will examine the challenges operators face when building creator partnerships and leave with a practical framework they can use to assess and improve their creator strategy over the next six months.