We'll explore the common issues that leadership teams should be aware of, including revenue leakage, inaccurate attribution, reporting inconsistencies, partner transparency, compliance exposure, and the difference between high traffic and high-value players. You'll gain insight into the questions that should be asked of your affiliate teams, the metrics that matter most, and how better visibility can lead to stronger commercial decisions.
This session is designed for CEOs, CMOs, COOs, Managing Directors, Heads of Affiliates, Heads of Acquisition, Marketing Directors, and other senior decision-makers who want to better understand the realities behind affiliate performance.

Using real-world scenarios and interactive exercises, participants will examine the challenges operators face when building creator partnerships and leave with a practical framework they can use to assess and improve their creator strategy over the next six months.
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The biggest challenge casino marketers face today is not from nearby casinos but from all of the ways a customer can find entertainment and more specifically gambling entertainment.