Module 1: Introduction
Module 2: The Basics - The basic principles on how we make our money: the numbers.
Module 3: Player Profiles
Module 4: Promotions I
Module 5: RG as Strategy
Module 6: ESG
Module 7: Promotions II
Module 8: Loyalty Program
Module 9: Database Marketing
Module 10: Segmentation
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The biggest challenge casino marketers face today is not from nearby casinos but from all of the ways a customer can find entertainment and more specifically gambling entertainment.

Whether you're responsible for growth, marketing, operations, or overall business performance, this session will provide a strategic perspective on how to maximise the value of your affiliate programme while reducing unnecessary risk.