Module 1: Introduction
Module 2: The Basics - The basic principles on how we make our money: the numbers.
Module 3: Player Profiles
Module 4: Promotions I
Module 5: RG as Strategy
Module 6: ESG
Module 7: Promotions II
Module 8: Loyalty Program
Module 9: Database Marketing
Module 10: Segmentation

VIP program management is changing fast. Technology, AI and new ways of working are reshaping how programs get built and run - and the operators who spot this early will be the ones ahead of it.

Using real-world scenarios and interactive exercises, participants will examine the challenges operators face when building creator partnerships and leave with a practical framework they can use to assess and improve their creator strategy over the next six months.