Module 1: Introduction
Module 2: The Basics - The basic principles on how we make our money: the numbers.
Module 3: Player Profiles
Module 4: Promotions I
Module 5: RG as Strategy
Module 6: ESG
Module 7: Promotions II
Module 8: Loyalty Program
Module 9: Database Marketing
Module 10: Segmentation

Using real-world scenarios and interactive exercises, participants will examine the challenges operators face when building creator partnerships and leave with a practical framework they can use to assess and improve their creator strategy over the next six months.
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The biggest challenge casino marketers face today is not from nearby casinos but from all of the ways a customer can find entertainment and more specifically gambling entertainment.