Land Based Casino Marketing Masterclass
Land Based Casino Marketing Masterclass
3 days x 2.5 hours
About the Course
Perhaps the biggest challenge casino marketers face today is not from nearby casinos but from all of the ways a customer can find entertainment and more specifically gambling entertainment. So marketers have to understand what would motivate a visit and then create programs the give customers a “reason to visit.”
This course will take you through the marketing section of any casino's business plan. The goal would be to give participants the tools to build a marketing plan and a calendar that they can use to project revenues and expenses.
This course is for marketing directors, managers and supervisors and is perfectly suited for training marketing support staff as they prepare for career advancement.
Course Content
The six modules would follow a typical marketing plan. Each day will cover two modules.
Day 1 - (Module 1)Understanding the market: Learn the basics of a SWOT analysis and how to gain consumer insights through research. blue ribbon panels and mystery shopping. We will also cover (Module 2) Players Club design - how to create new member programs and benefits customers will want and that you can deliver. We will discuss tiers and the value of carded play.
Day 2 will cover understanding what moves certain segments of your database and how to program them into a marketing calendar.
1. (Module 3) Offers are the engine that drives customer visitation. Understanding standard, core and supplemental programs and how to utilize them.
2. (Module 4) Creating reasons to visit - Everyone loves events and giveaways. We'll examine the popular programs that casinos are using with success.
Day 3 will cover some of the most critical decisions casino marketers will make: reinvestment. These two modules will cover reinvestment strategies and the give you a core set of data reports that you can start using immediately to decide and evaluate your programs.
1. (Module 5) Reinvestment strategies
2. (Module 6) Data and reporting
What Is Included?
- Onboarding welcome pack containing: A pre-course questionnaire (to understand your expectations), The latest course syllabus, Joining instructions and The pre-course material
- Full comprehensive live and interactive course
- Opportunity to network and interact with your peers
- Question and answers opportunity after each module
- Course materials
- Certificate of Course Completion
- Post course feedback
- Free post course private 20 minute 1-on-1 follow up session with the coach
- CPD Accreditation Certificate
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