Land Based Casino Marketing, KYC, CRM, Promotions & RG
3 days x 2.5 hours - 14th, 15th & 16th December
It’s obvious that even though brick and mortar casinos are reopening, some people are preferring to stay away. Is this the time to sit and wait until all your previous guests come back – if they do it at all? Or is it the time to refocus and create new potential?
The 3 core challenges facing Casino Marketing Managers right now are:
- How do you actively engage with clients while your casino is closed, or the client that has not returned?
- Understanding the client’s net worth and identifying which clients are true revenue contributors
- Attracting a totally new audience that you didn’t have before?
Who is this course for? - Land based Operators
Role function ideas: Marketing Managers, Heads of Marketing, CMO, Finance Managers, Player experience managers, Gaming managers, General managers
Day 1: Knowing your Casino Customers -
Day 2: Promotions & Player value -
Day 3: Loyalty Programs & CRM -