Land Based Casino Marketing, KYC, CRM, Promotions & RG

Land Based Casino Marketing, KYC, CRM, Promotions & RG

3 days x 2.5 hours - 14th, 15th & 16th December

Starts on:
December 14, 2021
Live online course
Multiple Resources
Communicate with your peers
Arjan Korstjens
€ 699.00 EUR
Request course programme
Downloadable Files: 

About the Course

It’s obvious that even though brick and mortar casinos are reopening, some people are preferring to stay away. Is this the time to sit and wait until all your previous guests come back – if they do it at all? Or is it the time to refocus and create new potential?

The 3 core challenges facing Casino Marketing Managers right now are:

- How do you actively engage with clients while your casino is closed, or the client that has not returned?

- Understanding the client’s net worth and identifying which clients are true revenue contributors

- Attracting a totally new audience that you didn’t have before?

Who is this course for? - Land based Operators

Role function ideas: Marketing Managers, Heads of Marketing, CMO, Finance Managers, Player experience managers, Gaming managers, General managers

Course Content

Day 1: Knowing your Casino Customers -

Day 2: Promotions & Player value -

Day 3: Loyalty Programs & CRM -

What Is Included?

  • Onboarding welcome pack containing: A pre-course questionnaire (to understand your expectations), The latest course syllabus, Joining instructions and The pre-course material
  • Full comprehensive live and interactive course
  • Opportunity to network and interact with your peers
  • Question and answers opportunity after each module
  • Course materials
  • Certificate of Course Completion
  • Post course feedback
  • Free post course private 20 minute 1-on-1 follow up session with the coach
  • CPD Accreditation Certificate