Training in Haarlem, The Netherlands.

The biggest challenge casino marketers face today is not from nearby casinos but from all of the ways a customer can find entertainment and more specifically gambling entertainment. So marketers have to understand what would motivate a visit and then create programs the give customers a “reason to visit.”

This course will take you through the marketing section of any casino's business plan. The goal would be to give participants the tools to build a marketing plan and a calendar that they can use to project revenues and expenses.

This course is for marketing directors, managers and supervisors and is perfectly suited for training marketing support staff as they prepare for career advancement.

Role function ideas: Marketing Managers, Heads of Marketing, CMO, Finance Managers, Player experience managers, Gaming managers, General managers