Whether you're responsible for growth, marketing, operations, or overall business performance, this session will provide a strategic perspective on how to maximise the value of your affiliate programme while reducing unnecessary risk.

We'll explore the common issues that leadership teams should be aware of, including revenue leakage, inaccurate attribution, reporting inconsistencies, partner transparency, compliance exposure, and the difference between high traffic and high-value players. You'll gain insight into the questions that should be asked of your affiliate teams, the metrics that matter most, and how better visibility can lead to stronger commercial decisions.

This session is designed for CEOs, CMOs, COOs, Managing Directors, Heads of Affiliates, Heads of Acquisition, Marketing Directors, and other senior decision-makers who want to better understand the realities behind affiliate performance.

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