Online Sportsbook Fundamentals
How to build a Sportsbook
2 days x 3 hours - Dates 7th & 8th May 2024
About the Course
The evolution in customer’s habits over the past year has created some challenges for sportsbook operators. While live sports coverage was down, clients found alternative products to feed their hunger such as eSports and Virtual Sports - This has caught many operators by surprise and sent them scrambling to mitigate this risk.
3 challenges this course will cover are:
- Having the right product offering to the right markets
- Customer acquisition, retention and re-activation
- Risk management form both competitors and markets
Who is this course for? - Book makers, iGaming operators, Land based casinos, Regulators
Role function ideas: Sportsbook managers, marketing managers, finance managers, odds traders, gaming managers, customer experiance managers, product managers, managers of innovation General Managers, CEOs, CFOs, CMOs
Course Content
CPD Accredited Course
Course Schedule
Module 1 - Industry structure and ecosystem
Module 2 - Examining the different bets and products
Module 3 - Marketing Channels and payment methods
Module 4 - Mastering player profiling for improved player acquisition, retention, and reactivation
Module 5 - Promotion & Bonusing management
Module 6 - Odds compiling 101
What Is Included?
- Onboarding welcome pack containing: A pre-course questionnaire (to understand your expectations), The latest course syllabus, Joining instructions and The pre-course material
- Full comprehensive live and interactive course
- Opportunity to network and interact with your peers
- Question and answers opportunity after each module
- Course materials
- Certificate of Course Completion
- Post course feedback
- Free post course private 20 minute 1-on-1 follow up session with the coach
- CPD Accreditation Certificate
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