To master Sportsbook, you need more than an understanding of odds and products — you need to understand the people, psychology, and systems behind every decision.

This two-day, 12-module masterclass takes you from foundational knowledge to applied strategy

— teaching you how every part of the Sportsbook connects: products, pricing, player behavior, marketing, and responsibility.

You’ll learn how to think like a complete modern operator: predictive, data-informed, player-centric, and ethically sustainable.

Day 1 builds your understanding of how a sportsbook really works.

Day 2 teaches how to grow and protect it — connecting marketing, technology, and compliance

into one shared strategy.

The goal: to give professionals across operations, trading, and marketing the clarity to speak one common language — and the confidence to build sustainable success in one of the most dynamic sectors of iGaming.

Why Take This Course

By the end of this masterclass, participants will:

Understand every key component of a modern sportsbook — from products to player

psychology.

Learn how odds, data, and behavior combine to create profitable engagement.

Master the connection between trading, marketing, CRM, and player trust.

Design promotions, live betting, and gamification that enhance loyalty without harm.

Build the confidence to connect performance, ethics, and innovation into one strategy.

Who is this course for? - Book makers, iGaming Operators, Land based casinos, Regulators

Role function ideas: Sportsbook managers, marketing managers, finance managers, odds traders, gaming managers, customer experience managers, product managers, managers of innovation, General Managers, CEOs, CFOs, CMOs