Online Sportsbook Fundamentals

How to build a Sportsbook

2 days x 3 hours - Dates 1st & 2nd July

Starts on:
July 1, 2024
Live online course
Multiple Resources
Communicate with your peers
Hugo Llanos
€ 599.00 EUR
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Downloadable Files: 

About the Course

The evolution in customer’s habits over the past year has created some challenges for sportsbook operators. While live sports coverage was down, clients found alternative products to feed their hunger such as eSports and Virtual Sports - This has caught many operators by surprise and sent them scrambling to mitigate this risk.

3 challenges this course will cover are:

- Having the right product offering to the right markets

- Customer acquisition, retention and re-activation

- Risk management form both competitors and markets

Who is this course for? - Book makers, iGaming operators, Land based casinos, Regulators

Role function ideas: Sportsbook managers, marketing managers, finance managers, odds traders, gaming managers, customer experiance managers, product managers, managers of innovation General Managers, CEOs, CFOs, CMOs


Course Content

CPD Accredited Course

Course Schedule

Module 1 - Industry structure and ecosystem

Module 2 - Examining the different bets and products

Module 3 - Marketing Channels and payment methods

Module 4 - Mastering player profiling for improved player acquisition, retention, and reactivation

Module 5 - Promotion & Bonusing management

Module 6 - Odds compiling 101

What Is Included?

  • Onboarding welcome pack containing: A pre-course questionnaire (to understand your expectations), The latest course syllabus, Joining instructions and The pre-course material
  • Full comprehensive live and interactive course
  • Opportunity to network and interact with your peers
  • Question and answers opportunity after each module
  • Course materials
  • Certificate of Course Completion
  • Post course feedback
  • Free post course private 20 minute 1-on-1 follow up session with the coach
  • CPD Accreditation Certificate