Wayne is a highly driven executive with extensive experience in start-ups, capital raising, and the implementation of business development and growth strategies within gamification technologies and the gambling sector. His expertise spans multiple verticals including retail, online, gaming, racecourses, and lotteries, with experience across global jurisdictions such as the UK, Ireland, the USA, Australia, the Netherlands, and Latin America.
He has spent over 36 years in the Betting and Gaming industry, having held senior roles at Ladbrokes (now part of the Entain Group) before going on to work with Betfred for 13 years. In addition, Wayne previously owned and operated his own online and retail bookmaker businesses in the UK.
More recently, Wayne was the Co-Founder, former Co-CEO, and Managing Director of the award-winning company Low6, where he played a key role in driving exceptional growth over a short period. During his tenure, Low6 partnered with major global brands including the PGA Tour, UFC, PDC World Darts, DP World Tour Golf, multiple football clubs in the UK and the Netherlands, and major US sports franchises across the NFL, NBA, and MLB. He was also instrumental in securing regulatory licensing approvals in the UK, the US, Ireland, and Australia.
Wayne is currently the Co-Founder and Chief Strategy Officer of PureWager Group, a US-based business operating within the Sportsbook and iGaming Casino sectors. Alongside this role, he provides strategic consulting to businesses seeking to accelerate growth and operational performance, including BoscaSports, a best-in-class technology company based in Dublin, Ireland, which delivers gambling solutions across the UK & Ireland, Italy, Cyprus, and Jamaica.