2 days x 3 hours - 15th & 16th July 2025
THIS IS A BRAND NEW REVISED COURSE FOR 2025/26 - NEW CONTENT, NEW COURSE DIRECTOR, NEW TITLE!
A deep-dive program for operators who want to dominate today’s hyper-competitive betting landscape and future-proof tomorrow’s growth. This intensive training helps you master:
• Market Edge & Positioning – stand out in saturated regions with geo-targeted, segment-based strategies and sharper differentiation than your rivals.
• Lifecycle-Led Retention – turn first bets into lifelong value through smart onboarding flows, event-triggered CRM, and player-specific journey design that actually retains.
• Risk-Driven Profitability – keep margins healthy by honing your risk engine: dynamic limits, sharp detection, bonus ROI control, and volatility management in live play.
• Product & Acquisition Excellence – make the most of modern in-play capabilities, feature-rich wagering options, and brand-aligned acquisition tactics to draw players in and keep them engaged.
• Next-Gen Gamified Futures – create streaks, battle passes, and dynamic engagement loops that speak Gen Z’s language and future-proof your sportsbook experience.
Day 1: Session 1: Player Strategy & Market Edge
1. Market Saturation & Competitive Positioning
• Stand out in a crowded field
• Geo & segment-based positioning
• Sharp vs. rec player targeting
• Launching with strategic differentiation
2. Player Retention & Lifecycle Management
• Build journeys that don’t just react - they retain.
• First bet flow & onboarding strategy
• Event-driven player lifecycle tactics
• Trigger-based retention + sports-specific CRM wins
3. Margin Control & Risk Efficiency
• Your profit is in the risk engine - not in more promos.
• Sharp detection & dynamic limit setting
• Bonus ROI tied to player value
• Managing risk across in-play volatility
Day 2: Session 2: Product, Acquisition & Tech Stack
1. Live Betting & Product Experience
• In-play is the battleground - speed, UX, and depth win.
• Real-time engagement strategies
• Bet builders, market depth, and instant gratification
• UX tuning for conversion
2. Marketing, Branding & Acquisition Strategy
• Get players in the door - and actually keep them.
• CPA control + channel strategy
• Brand voice and identity for sportsbooks
• Matching promo strategy to acquisition segments
3. Gamified Futures: Designing for the Next-Gen Player Betting meets entertainment. Experience is everything.
• How Gen Z is changing expectations: speed, reward, vibe
• Gamification done right: streaks, battle passes, micro-goals
• Surprise and delight: layering entertainment without killing UX
• From static odds to dynamic engagement loops
• Future-proofing through play: what’s next in player behaviour
Who is this workshop for? - Bookmakers, Igaming operators , land based Operators, Sports book operators Regulators, Startups
Role function ideas: Sportsbook managers, Marketing managers, product managers, user experience managers, Gaming managers, Regulators, Insights teams, Finance managers, General managers, founders, CEO, CFO, CMO
CPD Accredited Course