THIS IS A BRAND NEW REVISED COURSE FOR 2025/26 - NEW CONTENT, NEW COURSE DIRECTOR, NEW TITLE!

A deep-dive program for operators who want to dominate today’s hyper-competitive betting landscape and future-proof tomorrow’s growth. This intensive training helps you master:

• Market Edge & Positioning – stand out in saturated regions with geo-targeted, segment-based strategies and sharper differentiation than your rivals.

• Lifecycle-Led Retention – turn first bets into lifelong value through smart onboarding flows, event-triggered CRM, and player-specific journey design that actually retains.

• Risk-Driven Profitability – keep margins healthy by honing your risk engine: dynamic limits, sharp detection, bonus ROI control, and volatility management in live play.

• Product & Acquisition Excellence – make the most of modern in-play capabilities, feature-rich wagering options, and brand-aligned acquisition tactics to draw players in and keep them engaged.

• Next-Gen Gamified Futures – create streaks, battle passes, and dynamic engagement loops that speak Gen Z’s language and future-proof your sportsbook experience.

Day 1:  Session 1: Player Strategy & Market Edge

1. Market Saturation & Competitive Positioning

• Stand out in a crowded field

• Geo & segment-based positioning

• Sharp vs. rec player targeting

• Launching with strategic differentiation

2. Player Retention & Lifecycle Management

• Build journeys that don’t just react - they retain.

• First bet flow & onboarding strategy

• Event-driven player lifecycle tactics

• Trigger-based retention + sports-specific CRM wins

3. Margin Control & Risk Efficiency

• Your profit is in the risk engine - not in more promos.

• Sharp detection & dynamic limit setting

• Bonus ROI tied to player value

• Managing risk across in-play volatility

Day 2: Session 2: Product, Acquisition & Tech Stack

1. Live Betting & Product Experience

• In-play is the battleground - speed, UX, and depth win.

• Real-time engagement strategies

• Bet builders, market depth, and instant gratification

• UX tuning for conversion

2. Marketing, Branding & Acquisition Strategy

• Get players in the door - and actually keep them.

• CPA control + channel strategy  

• Brand voice and identity for sportsbooks

• Matching promo strategy to acquisition segments

3. Gamified Futures: Designing for the Next-Gen Player Betting meets entertainment. Experience is everything.

• How Gen Z is changing expectations: speed, reward, vibe

• Gamification done right: streaks, battle passes, micro-goals

• Surprise and delight: layering entertainment without killing UX

• From static odds to dynamic engagement loops

• Future-proofing through play: what’s next in player behaviour

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Who is this workshop for? - Bookmakers, Igaming operators , land based Operators, Sports book operators Regulators, Startups

Role function ideas: Sportsbook managers, Marketing managers, product managers, user experience managers, Gaming managers, Regulators, Insights teams, Finance managers, General managers, founders, CEO, CFO, CMO

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