Increase ROI through improving affiliate management Strategies and processes
3 days x 2 hours - TBC 2023
Managing affiliate programs is tough. The challenge facing every affiliate manager in the land is how do you walk the tight rope that is on one hand building a robust sustainable strategy that balances public opinion, responsible gaming and regulatory obligations while remaining competitive within an evolving environment that isn’t a level playing field.
How do you build a deliberately inconsistent strategy?
3 challenges every affiliate manager face are:
- Demonstrating a unique selling point that attracts the right affiliates and allows you to build a strategic strategy that does not just play to the short term demands of stakeholders.
- Creating an agile product portfolio that is future proof
- Efficiently adapting to the shapeshifting market engagement techniques
Who is this course for? iGaming Operators & Start ups
Role function ideas: General managers, Marketing managers, Affiliate executives, Affiliate managers, customer experience managers, Heads of customers acquisition, customer engagement managers, Customer retention managers
CPD Accredited Course
Module 1 - Front Foot Affiliate Management: Building Productivity & Efficiency
Module 2 - Doing Deals & Making Them Work
Module 3 - Affiliate Strategy 2025: Navigating the new normal, Compliance, Regulation & Social Responsibility