Increase ROI through improving affiliate management Strategies and processes
3 days x 2 hours - 10th, 11th and 12th November 2021
Managing affiliate programs is tough. The challenge facing every affiliate manager in the land is how do you walk the tight rope that is on one hand building a robust sustainable strategy that balances public opinion, responsible gaming and regulatory obligations while remaining competitive within an evolving environment that isn’t a level playing field.
How do you build a deliberately inconsistent strategy?
3 challenges every affiliate manager face are:
- Demonstrating a unique selling point that attracts the right affiliates and allows you to build a strategic strategy that does not just play to the short term demands of stakeholders.
- Creating an agile product portfolio that is future proof
- Efficiently adapting to the shapeshifting market engagement techniques
Who is this course for? iGaming Operators & Start ups
Role function ideas: General managers, Marketing managers, Affiliate executives, Affiliate managers, customer experience managers, Heads of customers acquisition, customer engagement managers, Customer retention managers
CPD Accredited Course
Module 1 - Front Foot Affiliate Management: Building Productivity & Efficiency
Module 2 - Doing Deals & Making Them Work
Module 3 - Affiliate Strategy 2025: Navigating the new normal, Compliance, Regulation & Social Responsibility