CPD Accredited Course

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Course Schedule

Module 1 - What are the social and cultural habits of esports players

Module 2 - Examining the engagement similarities and differences between today and the past

Module 3 - How and where to begin adopting a business geared to a younger audience

Module 4 - Effective marketing tools to attract and engage this community

Module 5- Understanding the Licensing & publishing rights to popular e-sport games

Module 6 - How to create your own e-sport brand identity

Module 7 - Learning how to work with influencers and leveraging the right partnerships to advance your brand awareness

Module 8 - Creating an immersive website experience that engages younger audiences

Module 9 - Identifying what needs to change at your physical location to sustainably engage, activate and retain the esports player

Module 10 - Creating & retraining your internal e-sport customer engagement team

Module 11 - Selecting the right games and promotions for the e-sports player

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