How to use Esports to engage with a younger audience for your Retail Operation
3 days x 3 hours a day - 6th, 7th and 8th July 2021
Our gaming industry is still yet to fully grasp the cultural phenomenon of the video gaming world. We all recognise the opportunity and may have already ventured into this sector but the challenge still remains in knowing how to authentically tap into these players, their communities and design an engaging experience with your gaming operation in mind. Is this entertainment or sports? It’s both!
3 challenges this course will cover are:
Understanding the player profile and market of millennials and gen z
How do you make money from this younger audience?
Risk management form both competitors and markets & understanding the reasons why video gaming has become a phenomenon.
Who is this course for? IGaming Operators , Land based Operators ,
Role functions: Marketing Managers, Customer Experience Managers, Gaming managers, Product Managers,
CPD Accredited Course
Module 1 - What are the social and cultural habits of esports players
Module 2 - Examining the engagement similarities and differences between today and the past
Module 3 - How and where to begin adopting a business geared to a younger audience
Module 4 - Effective marketing tools to attract and engage this community
Module 5- Understanding the Licensing & publishing rights to popular e-sport games
Module 6 - How to create your own e-sport brand identity
Module 7 - Learning how to work with influencers and leveraging the right partnerships to advance your brand awareness
Module 8 - Creating an immersive website experience that engages younger audiences
Module 9 - Identifying what needs to change at your physical location to sustainably engage, activate and retain the esports player
Module 10 - Creating & retraining your internal e-sport customer engagement team
Module 11 - Selecting the right games and promotions for the e-sports player