How to use Esports to engage with a younger audience for your Retail Operation

3 days x 3 hours a day - SOLD OUT FOR 2023 - Private Training for teams of 10 plus available

Starts on:
Live online course
Multiple Resources
Communicate with your peers
Ari Fox
€ 699.00 EUR
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About the Course

Our gaming industry is still yet to fully grasp the cultural phenomenon of the video gaming world. We all recognise the opportunity and may have already ventured into this sector but the challenge still remains in knowing how to authentically tap into these players, their communities and design an engaging experience with your gaming operation in mind. Is this entertainment or sports? It’s both!

3 challenges this course will cover are:

Understanding the player profile and market of millennials and gen z

How do you make money from this younger audience?

Risk management form both competitors and markets & understanding the reasons why video gaming has become a phenomenon.

Who is this course for? IGaming Operators , Land based Operators ,

Role functions: Marketing Managers, Customer Experience Managers, Gaming managers, Product Managers,

Course Content

CPD Accredited Course

Course Schedule

Module 1 - What are the social and cultural habits of esports players

Module 2 - Examining the engagement similarities and differences between today and the past

Module 3 - How and where to begin adopting a business geared to a younger audience

Module 4 - Effective marketing tools to attract and engage this community

Module 5- Understanding the Licensing & publishing rights to popular e-sport games

Module 6 - How to create your own e-sport brand identity

Module 7 - Learning how to work with influencers and leveraging the right partnerships to advance your brand awareness

Module 8 - Creating an immersive website experience that engages younger audiences

Module 9 - Identifying what needs to change at your physical location to sustainably engage, activate and retain the esports player

Module 10 - Creating & retraining your internal e-sport customer engagement team

Module 11 - Selecting the right games and promotions for the e-sports player

What Is Included?

  • Onboarding welcome pack containing: A pre-course questionnaire (to understand your expectations), The latest course syllabus, Joining instructions and The pre-course material
  • Full comprehensive live and interactive course
  • Opportunity to network and interact with your peers
  • Question and answers opportunity after each module
  • Course materials
  • Certificate of Course Completion
  • Post course feedback
  • Free post course private 20 minute 1-on-1 follow up session with the coach
  • CPD Accreditation Certificate