Game Design & Development

The key to player retention, engagement through Gamification & the Metaverse

2 days x 2 hours - TBC

Starts on:
Live online course
Multiple Resources
Communicate with your peers
Marjolein Ekkelboom
Game Design & Player Engagement
€ 599.00 EUR
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Downloadable Files: 

About the Course

It is no secret that as the iGaming market continues to develop, it’s become increasingly saturated and fiercely competitive. Resulting in inflated acquisition costs and low levels of customer loyalty.

The new generation of players (Millennials and Generation Z) entering the market are accustomed to instant gratification and an unprecedented level of control over their own customer journeys. Something which operators have struggled to keep up with, from a customer experience perspective.

Through the art of gamification, operators will be able to satisfy BOTH the needs of the modern and existing player, compel players to return to their platform and fix the ‘leaky bucket’ that has been allowing FTD’s to drop away for too long.

Key Learning points:

  • What Is gamification?
  • Learn how to keep players engaged through dynamic, fun scoring mechanics.
  • Understanding what makes players tick.
  • Controlling the player narrative through interactive achievements & missions.
  • Understanding the perception of value

Course Content

CPD Accredited Course

Course Schedule

Module 1 - Challenges for Gambling Operators, Platforms and Publishers 

Module 2 - What is Gamification?

Module 3 - How does this tie up into IGaming?

Module 4 - Techiniques

Module 5 - Tools

Module 6 - Metrics

What Is Included?

  • Onboarding welcome pack containing: A pre-course questionnaire (to understand your expectations), The latest course syllabus, Joining instructions and The pre-course material
  • Full comprehensive live and interactive course
  • Opportunity to network and interact with your peers
  • Question and answers opportunity after each module
  • Course materials
  • Certificate of Course Completion
  • Post course feedback
  • Free post course private 20 minute 1-on-1 follow up session with the coach
  • CPD Accreditation Certificate