It is no secret that as the iGaming market continues to develop, it’s become increasingly saturated and fiercely competitive. Resulting in inflated acquisition costs and low levels of customer loyalty.

The new generation of players (Millennials and Generation Z) entering the market are accustomed to instant gratification and an unprecedented level of control over their own customer journeys. Something which operators have struggled to keep up with, from a customer experience perspective.

Through the art of gamification, operators will be able to satisfy BOTH the needs of the modern and existing player, compel players to return to their platform and fix the ‘leaky bucket’ that has been allowing FTD’s to drop away for too long.

Key Learning points:

• What Is gamification?
• Learn how to keep players engaged through dynamic, fun scoring mechanics.
• Understanding what makes players tick.
• Controlling the player narrative through interactive achievements & missions.
• Understanding the perception of value

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