In many cases, marketing in land-based casinos is often seen as an afterthought, without a deep understanding of customer needs and behaviors. In the “It’s All About Marketing” training, I teach you the ins and outs of casino marketing, specifically tailored to the unique player profiles and operational insights. My training provides actionable, immediately applicable strategies to fine-tune your marketing mix (the 7P's) based on your players.

The foundation of the training lies in understanding different player profiles, their motivations, and how to tailor your marketing strategy to exceed their expectations. Often, casinos cater to various profiles with differing expectations, leading to confusion and missed opportunities.

That’s why I ask every participant one crucial question: Which player profiles do you want to truly reach with your marketing efforts?

From there, we work together to develop a strategic marketing plan that not only meets players' expectations but exceeds them. The result? Enhanced customer satisfaction, greater loyalty, and a higher return on your marketing investment.

Why Join?

• Interactive: Content tailored to delegate feedback and priorities

• Practical: Focused on immediate, real-world application
• Recognized: Delegates receive a Certificate that carries weight
• Proven: Hundreds of delegates worldwide have applied these insights to boost their operations

This workshop is valuable for both Operators and Suppliers, bringing together professionals from all areas of the gaming industry, including:

• Slot Managers
• Casino Managers
• Marketing Teams
• R&D Professionals
• Suppliers
• Regulators

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