Regardless of what has happened over the past 12 months, Lotteries globally, inherently suffer from an unwillingness to change and innovate.

Lotteries must find new ways to engage and excite their customers in this evolving sector.

The 3 main challenges facing lottery leaders and product managers right now are:

- Poor performing digital product that’s not capitalizing on its potential

- Failing to understand consumer needs

- Changing regulation in the face of increased competition

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Who is this course for? Igaming operators , land based Operators, Regulators, Startups

Role function ideas: Marketing managers, product managers, user experience managers, Gaming managers, Regulators, Insights teams, Finance managers, General managers, founders

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