How to create an effective VIP program.
2 days x 2.5 hours - 13th and 14th September 2021
VIP is a dynamic and subjective status - not only are your VIP players themselves unique, but the mere definition changes between one operator to another. Add that to a very common misconception that VIP Account Managers are nothing more than glorified Support Agents, and you end up running the wrong set-up, for the rare few players that have the ability to deliver more than half your revenues.
Join Shahar Attias as he shares hands-on best practices from his 20+ years of iGaming experience, gathered from projects held with more than 150 online gambling companies. Learn how to improve your bonus budget efficiency, boost profits from your most valuable assets, ensure they will not churn out and segment them based on modern, dynamic KPIs.
Who is this course for? - Igaming Operators, Land based Operators, Start ups. regulators
Role function ideas: Marketing Managers, VIP programme Managers, Loyalty scheme managers, Customer experience managers, General managers, Finance managers, customer acquisition and retention specialists CEO, CFO,CMO
CPD Accredited Course
Day 1, Module 1 - Getting started correctly: Origin of segmentation, Basic iGaming terminology and Casino profitability
Day 1, Module 2 - KPIs Benchmark and Best practices in Player segmentation
Day 2, Module 3 - Above The Line verses Below The Line: The different approaches of iGaming Loyalty Clubs
Day 2, Module 4 - Practical exercise: hands-on data segmentation and analytics