How to create an effective VIP / Loyalty program.
2 days x 2.5 hours - 5th & 6th March
As a company you can define what you think is a VIP player. Tiers can differentiate per company as its based on the size of the database. The tiers can also change when for example you manage to acquire more high value players. Players can move around between the tiers during their lifetime. Ideally they stay as long as possible in the highest tier, however 99% of the players will not have the funds to sustain their high level. Therefore its important that as a company you constantly evaluate your database and adjust your CRM/VIP strategy.
Who is this course for? - Igaming Operators, Land based Operators, Start ups. regulators
Role function ideas: Marketing Managers, VIP programme Managers, Loyalty scheme managers, Customer experience managers, General managers, Finance managers, customer acquisition and retention specialists CEO, CFO,CMO
CPD Accredited Course
Day 1, Module 1 - Pareto Principle - Introduction to Customer Acquisition, Retention and VIP Management
Day 1, Module 2 - Deep dive VIP programmes options
Day 2, Module 3 - Impact Of VIPs and Why some one becomes a VIP
Day 2, Module 4 - CRM segmentation