VIP / Loyalty Program Management Academy

How to create an effective VIP / Loyalty program.

2 days x 2.5 hours - Q2 2023

Starts on:
Live online course
Multiple Resources
Communicate with your peers
Shahar Attias
€ 599.00 EUR
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Downloadable Files: 

About the Course

VIP is a dynamic and subjective status - not only are your VIP players themselves unique, but the mere definition changes between one operator to another. Add that to a very common misconception that VIP Account Managers are nothing more than glorified Support Agents, and you end up running the wrong set-up, for the rare few players that have the ability to deliver more than half your revenues.

Join Shahar Attias as he shares hands-on best practices from his 20+ years of iGaming experience, gathered from projects held with more than 150 online gambling companies. Learn how to improve your bonus budget efficiency, boost profits from your most valuable assets, ensure they will not churn out and segment them based on modern, dynamic KPIs.

Who is this course for? - Igaming Operators, Land based Operators, Start ups. regulators

Role function ideas: Marketing Managers, VIP programme Managers, Loyalty scheme managers, Customer experience managers, General managers, Finance managers, customer acquisition and retention specialists CEO, CFO,CMO

Course Content

CPD Accredited Course

Course Schedule

Day 1, Module 1 - Getting started correctly: Origin of segmentation, Basic iGaming terminology and Casino profitability

Day 1, Module 2 - KPIs Benchmark and Best practices in Player segmentation

Day 2, Module 3 - Above The Line verses Below The Line: The different approaches of iGaming Loyalty Clubs

Day 2, Module 4 - Practical exercise: hands-on data segmentation and analytics

What Is Included?

  • Onboarding welcome pack containing: A pre-course questionnaire (to understand your expectations), The latest course syllabus, Joining instructions and The pre-course material
  • Full comprehensive live and interactive course
  • Opportunity to network and interact with your peers
  • Question and answers opportunity after each module
  • Course materials
  • Certificate of Course Completion
  • Post course feedback
  • Free post course private 45 minute 1-on-1 follow up session with the coach
  • CPD Accreditation Certificate