Masterclass - VIP Mastery: Advanced Strategies for High-Value Player Programs & Elite Brand Building

1 hour sample workshop of the full course.

A Masterclass in modernising your brand and elevating VIP engagement. This intensive training is designed to help operators refine and future-proof their VIP strategies by mastering:

• The intricate details of building out your VIP segments.
• Understanding the impact of technology such as AI and how it helps VIP programs to get ahead, understand player behaviours, and leverage data-driven personalisation.
• Establishing yourself as a VIP-centric brand.
• Ultimately, preparing yourselves to manage and retain your most valuable players, VIPs.

Brief insights into other areas that will be discussed in the 2-day workshop

Q&A to conclude the 1-hour workshop

Who should attend? iGaming operators, land-based operators, start-ups, regulators.

Relevant roles: VIP Program Managers, Loyalty Scheme Managers, Marketing Managers, Customer Experience Managers, General Managers, Finance Managers, Customer Acquisition and Retention Specialists, C-Suite Executives (CEO, CFO, CMO)