This intensive masterclass (3 days × 3 hours) equips participants with the practical knowledge and tools required to build high-performing CRM strategies. Attendees will learn how to optimize player engagement, retention, and satisfaction - ultimately driving sustainable growth and long-term profitability in today’s highly competitive iGaming market.

Many operators lose significant revenue by failing to manage the player lifecycle holistically. Without a single, unified view of the player - from acquisition through retention and reactivation - critical opportunities are missed. This training addresses common gaps, including the underestimation of player engagement as a foundation for retention and the failure to recognize product UX as a critical touchpoint throughout the player journey.

By the end of the session, participants will be able to design and execute CRM strategies that align engagement, UX, and lifecycle management into one cohesive, revenue-driving approach.