Fundamentals of CRM for Online Gaming and Betting
About the Course
By addressing these macro problems, an iGaming CRM workshop would equip participants with the knowledge and tools needed to optimize their CRM strategies, improve player retention and satisfaction, and ultimately drive sustainable growth and profitability in the highly competitive iGaming industry.
Failure to effectively manage the entire player lifecycle and having a single user view from acquisition to retention and reactivation can result in lost revenue opportunities.
The oversight of Player Engagement as a precursor to player retention
Neglecting to see the product UX as a vital touch point in the player's lifecycle
Course Content
Module 1: Introduction to CRM in OnlineGaming and Betting
Module 2: Bonus Strategy
Module 3: Omnichannel Communications
Module 4: Promotions and Campaign Management
Module 5: Campaign Analysis and KPI Management
Module 6: Practical Workshops and Case Studies
Module 7: Final Project and Assessment
Final Project:
Develop a comprehensive CRM strategy for a hypotheticalonline gaming or betting company:
Incorporating elements from all modules.
What Is Included?
- Onboarding welcome pack containing: A pre-course questionnaire (to understand your expectations), The latest course syllabus, Joining instructions and The pre-course material
- Full comprehensive live and interactive course
- Opportunity to network and interact with your peers
- Question and answers opportunity after each module
- Course materials
- Certificate of Course Completion
- Post course feedback
- Free post course private 20 minute 1-on-1 follow up session with the coach
- CPD Accreditation Certificate
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