VIP Growth: Early Identification and Growing VIP Value
The way operators approach VIP player journeys is changing. What began as traditional player development has evolved into something far more sophisticated - a value development discipline built on structure, precision and proactivity, in which VIP teams play a more embedded, more dynamic role than ever before.
2 Days x 3 Hours per day - 10 & 11 February 2026
About the Masterclass
This masterclass unpacks that evolution and the methodologies behind it, giving operators a practical blueprint for growing VIP value in ways that simply were not possible before.
The session moves from the "why" to the "how": what has changed, what the modern approach looks like in practice, and how to apply it within your own operation.
Expect a candid, practitioner-led discussion built around real methodologies rather than abstract trends.
Course Content
What we will cover:
- How operators with VIP programs are now approaching VIP player journeys differently, and what the evolution from player development to value development strategies means in practice
- How VIP teams are embedding themselves into the wider operation to support segmentation, structure and alignment
- The role of technology in driving VIP proactivity: data, behavioural modelling and dynamic decision making
- New approaches to onboarding, trials and pre-VIP structures, and how they enable earlier identification of value
- More granular segmentation than ever before: building VIP journeys that are structured, targeted and personalised
- VIP growth as a methodology: early detection and identification of potential VIP value
- How roles are structured within modern VIP programs, and how teams are organised for growth
- Better player management for long-term value growth, retention and identification
Whether your focus is finding tomorrow's VIPs earlier or unlocking more value from the players you already have, this session will give you the methodologies, structures and practical insight to grow your VIP program from the inside out.
What Is Included?
- Onboarding welcome pack containing: A pre-course questionnaire (to understand your expectations), The latest course syllabus, Joining instructions and The pre-course material
- Full comprehensive live and interactive course
- Opportunity to network and interact with your peers
- Question and answers opportunity after each module
- Course materials
- Certificate of Course Completion
- Post course feedback
- Free post course private 15 minute 1-on-1 follow up session with the coach
- CPD Accreditation Certificate
